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The Dark Knight Trailer w/ the number of videos tagged with Batman

 “Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”

  The weather in the mornings has been amazing - trend the daily min. temp. for the west village

 85 percent of ticket buyers were women, “many viewing in groups".

A viral video, viral video.   The new clip from Weezer hit YouTube and is all a blaze in the blogsphere and marketing conversations.  Looking at the impact on sales.

It speaks to frequency and not signal vs noise.  Once you are a trusted source,  you then are measured by how often your pulse beats with fresh information. Look for change its always there.