metricman's blog.
8/17/08 6:42 AM
Spore YouTube UGC Contest Helps Drive Sales
Some Media Companies Choose to Profit From Pirated YouTube Clips (NYT)
"Electronic Arts, the video game publisher, has taken Video ID a step further, using it to encourage user submissions. In a promotion for the coming video game Spore, E.A. encouraged gamers to upload original Spore creatures they created using a software program. There were more than 100,000 submissions, and some attracted hundreds of thousands of views. E.A. used Video ID to claim the most popular user videos and share in the ad revenue on them."
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