Trendrr: Track Compare Share

Moving Forward

We wanted to offer a solution to standardize the publishing of 2.0 metrics around community and content and the behavior around each.

Today we are pleased to release under Creative Commons

MSS - Metrics Syndication Standard.

MSS is a dialect of XML. All MSS files must conform to the XML 1.0 specification, as published on the World Wide Web Consortium (W3C) website. The goal of MSS is to provide sites with a standard way to publish easily ingestible metrics relating to its community and content.

More on MSS can be found on the newly launched developer portal including the schema documentation and some sample MSS feeds based on trendrr.com content.

http://developer.trendrr.com/mss/

Additionally we have released a more robust and complete API .
See the documentation  http://developer.trendrr.com/api/

A Trendrr Twitter channel is up for those who tweet.
http://twitter.com/trendrr

Live this week 

Imeem - Video stats.
Tracks the number of favorites, rated, comments and number of views per day for a particular video on imeem.com

Pardon the blog fade, we have been busy behind the scenes working on all the ideas and feedback we've received during this phase of the beta. Thank you to everyone who hit the feedback button.

In the next week we we be relaunching the home page with a brand new layout. Also with that build is a tour on how to rock Trendrr. This will provide a blow by blow walk through of Trendrr's feature sets and functionality.

We have also been banging out some new data plug-ins.   Launching first will be a new batch of social media and video tracking tools. Complementing the eight current sources.  

We currently have in place:

AOL,  DailyMotion, Google Video, LiveVideo
Meta Cafe, MySpace Video, Veoh, YouTube

We are adding video tracking for:    

Bebo, CollegeHumor, Revver, SpikeTV,  Yahoo,
vSocial, Crackle, IMeem, Hi5 ...

On the non social front we will be adding census and government data, currency exchange rates and weather tracking. These all should make the mash-ups and trend spotting all the more  interesting.

Soon we will be launching our newly expanded custom data API. With this release of the API you will now be able do the following.

New API Features:

- (graph) provides the graph in various feed formats.  
- (dataset) provides the graph in various feed formats.  
-  Allows you to insert Data Points into the system using a simple RESTful url
-  Start tracking using any of the available trendrr data sources
-  This creates a custom data set.  You will be able to then populate it with data using the api  

If you are an agency, brand or anyone who needs to keep track of online behavior and consumption you can use our new API to track and compare and share not only on Trendrr but in your reporting or on your own site.

If you would like to beta test the new API please get in touch.  The new features should be helpful to anyone who wants to build ancillary applications and middleware programs. Enjoy.

Last but not least we added a new plug-in architecture that allows us to collect historical data when available, the new stock plug-in takes advantage of this, and collects data from the last 1.5 years (had to stop somewhere).

Updates as they happen

Unlike previous weeks, this time the amount of press a movie recieved was directly reflected in it's box office gross as Baby Mama brought in upwards of $18 million for first place. TheTina Fey- Amy Pohler combo comedy beat out John Cho and Kal Penn's Harold and Kumar Go To Guntanamo Bay, which came in second with approximately $14 million.

While over buzz and news stories regarding both films greatly increased in the last week, Baby Mama not only consistently generated more press but also saw the number of related news stories increasing at a higher rate.

 Updates...

The Trendrr team has been rolling out new data plug-ins like silly fast this week.

New this week you can now track, compare and share data around.

-  MySpace
-  Twitter
-  Craigslist

You can now track song plays on MySpace,  Twitter account information, followers
and posting freaquency.  We added tickets on top of jobs on craigs list.

Enjoy

 Related blog posts regarding Google and Yahoo over the last 2 months as you can see the effect of the Yahoo/Microsoft talks and then the rumors regarding the potential Yahoo/Google combo.

Easch day a new build adds new features, data sources and bug fixes so please keep the feedback coming

Updates that have been made to Trendrr in the last few days include customization of graph colors and the addition of Qunatcast data source.

This week we'll be adding the ability for you to track your Twitter account on Trendrr. In addition to tracking the number of followers, you can track the number of daily updates and number of people being followed for any Twitter account.

If you have any questions, are running into any problems or are interested in using Trendrr for your business, just e-mail us at feedback@trendrr.com

The Brittany Snow vehicle Prom Night came in first at the box office with $22.7 million. However to more equally compare revenue acorss films of different release sizes we broke down the Weekend Per Screen Box Office Numbers-
Prom Night- $8,407 per sceen
Street Kings- $4,864 per screen
Smart People- $3,797 per screen (limited release)

Despite generating the most blog buzz and news articles heading into the weekend, Smart People still drew the lowest per screen revenue while the box office topping Prom Night had mild bloz buzz, both surrounding the movie and star Brittany Snow

  Despite a limited release and just $1.5 million at the box office on Friday, Smart People (starring Dennis Quiad, Sarah Jessica Parker, and Ellen Page) still generated more news stories than Prom Night and Street Kings both of which were nationally released. Yet the Britney Snow horror flick managed to bring in the most money at Friday's box office with $9.5 million with Street Kings (with Keanu Reeves and Forrest Whitaker) bringing in $4 million and on pace for a $12+ million weekend.

Blog buzz regarding the actors of this weekend's movies. In the last 3 weeks blog posts regarding Elen Page and Smart People not only increased the most but has also generated the most online buzz. Both Forrest Whitaker, starring in Street Kings and Britney Show's new film Prom Night generated similar levels of online buzz and both increased 60% over the last 3 weeks.